One of the most powerful examples of fostering a local-first mindset comes from Brand South Australia. As the state's official marketing agency, Brand South Australia plays a pivotal role in promoting South Australian businesses, products, & services on both a national & international stage. Through their campaigns, they highlight the unique qualities of South Australia, its vibrant local culture, & its diverse range of products, services & artisans.
For small artisan businesses like us here at Violet Matters, Brand South Australia serves as a great example of how a local-first approach can be integrated into branding and marketing strategies. By supporting and showcasing locally made products, Brand South Australia helps small businesses tap into the power of local pride and loyalty. The state’s identity is tightly linked to its local businesses, with an emphasis on creativity, innovation, industriousness, authenticity, sustainability, and community spirit—all qualities that resonate deeply with Australian consumers, particularly those seeking to support small, ethically-minded artisans.
For businesses like us in South Australia and beyond, Brand South Australia provides valuable resources, tools, and platforms to help artisans position themselves as local-first brands. By leveraging these resources, small businesses can build stronger relationships within their community, gain exposure, and align their branding with the growing consumer demand for authenticity and local products.
Brand South Australia encourages businesses to register and proudly display the State Brand, to help consumers easily identify and choose to support South Australian businesses. Apply to use the State Brand; (Click here)
Incorporating a local-first mindset, much like Brand South Australia does, ensures that businesses not only thrive in their local communities but also develop a meaningful connection with consumers who value the craftsmanship, stories, and values that define Australian-made goods.
Brand South Australia is an example of how a focused, local-first strategy can benefit small businesses by creating a strong sense of place, loyalty, and cultural connection. They also offer practical insights into how artisan businesses such as Violet Matters can apply similar principles within our own operations.